Thursday, August 5, 2010

Search Baidu slowly in a hurry to Dianqian Changing Faces


Grab the search

24, a search on the news, so we seem to see this in the first half of 5.3 million yuan loss in the search, to play an MP3 search of distress when the "Samaritan" move up. News that China's search for the users Dianqian first proposed to build prototype MP3 download fee system. At present, Internet users search for every aspect of the asking price is a successful download an MP3, the search paid to record companies a penny. Is in search traffic, record companies a year are required to pay 5 million yuan cost.

Keep up with Baidu, closely linked to hot spots, of crisis, "Samaritan," Internet users prefer to have to stick to free Dianqian, the search might think so: In the Baidu restructuring charges when I move, I suddenly said to take five million Internet users in Dian Qian, how users of the "thanks" me!?

However, I believe that this is merely trying to take advantage of Baidu in search of danger, out of a speculation to the plan. In search COO Bo told reporters, in search for Internet users to download MP3 songs in the search pay, like MP3 downloads according to the number of record companies to pay. Words, a "will", a "wish", which Road clear this is only the wishful thinking in the search, rather than the action has been reached.

Record companies to accept such a penny, a year of cooperation, but 5 million? Although the current flow in the search, reckon the year reached record companies only pay 5 million yuan to the cost, however, give up fees when Internet users are searching go in search Download "Some people pay," the MP3, then this will inevitably lead to a huge surge in downloads under traffic, 5 million cost of enough year? Moreover, the face has a new music network a fee nearly yuan standards acceptable to the record company found out a penny of profit of this standard?

And in search of containing speculation Dianqian "owed", Baidu face changing indeed just begun ......

Baidu search fees to MP3?

In the future, users should probably "go to Baidu Download MP3" changed into "to search for pay Baidu MP3" a.

Baidu's MP3 search in all the pages, an "MP3 search using the method of adjustment" has been hanging out in bold tips. Directly by clicking right can no longer download the MP3 shortcut, users can only song in pop-up page, click on the link or search for the source download link again.

With Baidu "Pan's Union" was officially launched, and on Oct. 23 Baidu joint SP and Chen Hao of the contract Hurray, Baidu MP3 search users downloaded through the free lunch is estimated to be a countdown. Hurray in Baidu and joint cooperation to promote new single Hao mode, using its search engine Baidu turned to songs stored in the address, the end users pay to download only through mobile phones.

There are indications that the free download MP3's Baidu has been charged in the torture and lured by copyright, Internet users gradually away from the needs of the public free of charge.

I guess, in a copyright lawsuit crisis primer and an opportunity to win, profit expanded end of Baidu MP3 search changes boarded the stage, hundreds of millions of Internet users surfing for free download living will gradually lose mass music search channel accompanied.

Waner as a domestic search engine, Baidu, and finally there was copyright litigation in this is the reason the defense by children under eight, began to cut that have been abandoned by the hundreds to the huge flow of Internet users, was able to hold up, and promise to hold a large market share of Baidu's MP3 search service free. I'm afraid, face changing transition is long exhausted Baidu only trick to charge up and down explorations business and profit model.

Baidu MP3 slowly turned hostile, the strategic ambitions of becoming exposed

If you simply change the MP3 search result links to record companies or other copyright link, then Baidu obtained from traffic and only satisfied with the spittle users only.

Although initially launched Baidu Mp3 search is also out to improve flow, proved, MP3 search has really increased the flow and let Baidu therefore account for a large market share in China. However, Baidu both from the development of signs and look at the face of competitive pressure on profitability, Baidu's MP3 search for the ultimate provision of paid links from a wide range of cooperation charging shift, thus increasing profits as Baidu, a plan to expand their business circle and strategy.

Recently, Baidu is speeding up the implementation of currency. This network can be as much practice with the virtual currency Though not new, but it reflects a company can charge to Internet users ambitions. For the MP3 of this high frequency of random consumption, consumption of low value single business, with
Bank card online payment, etc. will increase the customer's time cost, security risks, so the implementation of currency Baidu, Baidu MP3 Search undoubtedly the right time to open in a charge to Internet users and foreshadowed the road.

Not only that, Baidu's first film charges, also exposed the Baidu search fees entertainment resources strategy. Baidu users as a few of the paid service, Baidu television and broadband video service providers through co-operation, combined with Baidu search technology to provide broadband video search service.

Entertainment Television and music can be described as a pro, both promote and profit model in the traditional market, basically not much different. Well, Baidu in the film context and content service providers already try to co-monthly fee, then search for the MP3 has been bigger and listed Baidu, how willing to stay in just to get traffic, but puts the record companies or other copyright service charges a stepping stone to make money?

Therefore, we with the Baidu MP3 search using the current adjustment and alliance cooperation as Baidu MP3 search of transition, as tested as Baidu search services, water resources, large entertainment fee strategy, one must, have to transition. Bu Zhiyu roused resentment of all Internet users, and will not in the strategy process of premature loss of Beta traffic and loyal users. Baidu search now on, there are many free MP3 downloads, legal risk and copyright problems aside, it is estimated that Baidu does not want to face changing transformation, the kind of happy users, Baidu happy day, so wonderful. Household Registration | Special Thanks | Links






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